North Star is a strategic consultancy empowering tech companies to thrive in digital space.
We support growth and product-building teams at every stage: startups, scaleups and traditional business that are just entering digital with clever ideas.
Our goal is to not only deliver tangible results but also to empower your organization, ensuring the insights, strategies, design systems and competencies we develop together remain an intrinsic part of your company's DNA.
What does 'North Star' mean?
North Star is the single, top-line metric for companies that guides the alignment of all priorities around a singular, quantitative vision. It's answering the question of "which metric has to increase to most accelerate the business and enable growth". Of course, it's a tough question to answer.
Chris Waraksa
Co-Founder
What does 'North Star' mean?
North Star is the single, top-line metric for companies that guides the alignment of all priorities around a singular, quantitative vision. It's answering the question of "which metric has to increase to most accelerate the business and enable growth". Of course, it's a tough question to answer.
Chris Waraksa
Co-Founder
What does 'North Star' mean?
North Star is the single, top-line metric for companies that guides the alignment of all priorities around a singular, quantitative vision. It's answering the question of "which metric has to increase to most accelerate the business and enable growth". Of course, it's a tough question to answer.
Chris Waraksa
Co-Founder
Why North Star?
Often in organizations, each team has a different approach, expertise and its own metrics, but when important decisions need to be made, looking at the North Star, we can all be aligned. Precise focus allows us to move toward one overarching goal, ensuring exponential growth and making impact along the way.
Marta Hajłasz
Co-Founder
Why North Star?
Often in organizations, each team has a different approach, expertise and its own metrics, but when important decisions need to be made, looking at the North Star, we can all be aligned. Precise focus allows us to move toward one overarching goal, ensuring exponential growth and making impact along the way.
Marta Hajłasz
Co-Founder
Why North Star?
Often in organizations, each team has a different approach, expertise and its own metrics, but when important decisions need to be made, looking at the North Star, we can all be aligned. Precise focus allows us to move toward one overarching goal, ensuring exponential growth and making impact along the way.
Marta Hajłasz
Co-Founder
We believe that nowadays any company needs to be a tech company to succeed in the market.
At least in the spirit — let's reserve the heart for human creativity!
Singular focus
Singular focus
Singular focus
Quality prioritaire
Quality prioritaire
Quality prioritaire
Vendor un-lock
Vendor un-lock
Vendor un-lock
Business agility
Business agility
Business agility
testimonials
testimonials
testimonials
What our clients say
What our clients say
North Star shaped the creative process behind our Surfer AI campaign with clarity and taste. Their structured yet flexible approach allowed us to explore many directions, ultimately delivering a bold, clear expression of what Surfer AI represents!
Tomasz Niezgoda
CMO Surfer
North Star shaped the creative process behind our Surfer AI campaign with clarity and taste. Their structured yet flexible approach allowed us to explore many directions, ultimately delivering a bold, clear expression of what Surfer AI represents!
Tomasz Niezgoda
CMO Surfer
North Star shaped the creative process behind our Surfer AI campaign with clarity and taste. Their structured yet flexible approach allowed us to explore many directions, ultimately delivering a bold, clear expression of what Surfer AI represents!
Tomasz Niezgoda
CMO Surfer
Collaborating with North Star feels like expanding our own team. There’s alignment, trust and a sense of shared ownership that’s rare to find. They understand our brand, our ecosystem and the open source mindset. It’s not client–agency. It’s a real partnership.
Uri Goldshtein
CEO, The GraphQL Guild, Hive
Collaborating with North Star feels like expanding our own team. There’s alignment, trust and a sense of shared ownership that’s rare to find. They understand our brand, our ecosystem and the open source mindset. It’s not client–agency. It’s a real partnership.
Uri Goldshtein
CEO, The GraphQL Guild, Hive
Collaborating with North Star feels like expanding our own team. There’s alignment, trust and a sense of shared ownership that’s rare to find. They understand our brand, our ecosystem and the open source mindset. It’s not client–agency. It’s a real partnership.
Uri Goldshtein
CEO, The GraphQL Guild, Hive
The rebranding journey with North Star gave us not only a new brand, but a new lens through which to see our own potential. The process was thoughtful, data-driven and empowering — and it made our shift into HealthTech and AI tangible, inside and out.
Piotr Sędzik
CEO, Momentum
The rebranding journey with North Star gave us not only a new brand, but a new lens through which to see our own potential. The process was thoughtful, data-driven and empowering — and it made our shift into HealthTech and AI tangible, inside and out.
Piotr Sędzik
CEO, Momentum
The rebranding journey with North Star gave us not only a new brand, but a new lens through which to see our own potential. The process was thoughtful, data-driven and empowering — and it made our shift into HealthTech and AI tangible, inside and out.
Piotr Sędzik
CEO, Momentum
Let’s talk
Let’s talk
Start with a message — I’ll take it from there.
Marta Hajłasz
Co-Founder